Will Lowery

President, Brigade Media Capital

William Lowery has 20 years’ experience at the highest level as a consultant and sales agent in the global entertainment space.

He is currently founder and chief operator at Brigade Media Capital as well as the sitting chairman of the Tennessee State Entertainment Commission.

Brigade Media Capital has offices in Nashville, Austin and Atlanta and lists venture capital advisement and creative marketing services in its suite of services. BMC financed three feature films in 2021 and owns or consults for a roster of entertainment ventures that include Blockchain Creative Labs, Fivestone Studios, FarmJournal and AtoZ Sports network.

After initially enrolling at Yale University, Lowery transferred to, and graduated from, Vanderbilt where he earned a bachelor’s degree in communications and was a varsity football letterman and contributing writer to the Vanderbilt student newspaper as well as various other alumni magazines.

As Vice President at Generate Media, he represented over a hundred film and television transactions for finance and acquisitions at various film studios, networks, and independent financiers. He secured a first look production deal with Miramax and was instrumental in putting together many successful features and franchises. His company produced 5 studio feature films, which included collaborating with Sandra Bullock at Fox, and Jon Krasinski at Warner Brothers.

He later joined Agency for the Performing Arts as global head of the content sales and founded the strategic advisory department, creating the agency’s first ever consulting division, generating an annuity-based revenue stream outside of the traditional agency commission structure. Efforts there included:

In 2016, Lowery relocated to Nashville and joined Endeavor, the parent company of WME and IMG, as a Senior Associate for Endeavor Content. As the sole advisor in the Nashville office, primary responsibilities include consulting for the Endeavor asset base on strategic opportunities for sales and content creation in the entertainment space. These assets include William Morris Endeavor and IMG’s talent, sports, music and production departments with a unique focus on culturally middle-American assets. Current initiatives include:

Additionally, Lowery sits on the board for the Nashville Film Festival and is a mentor at the Nashville Entrepreneur Center.

In 2019, he participated in Nashville’s “Music City Rumble on the Row” charity boxing event. He is also an Eagle Scout.

Some Press:

Will Lowery Joins Endeavor Content