Bonnaroo Music and Arts Festival
It’s one of the largest in the nation, and for four days a year, this music festival turns the 10,000 person community into the 8th largest city in the State. International rock stars from Paul McCartney to Kanye West unite on the 700 acre farm in Manchester, TN, slamming the region with a $51 million impact. In 2012 alone, Bonnaroo was responsible for $2.9 million in taxes that benefited Tennessee in this annual concert that attracts attendees from all 50 states along with thousands of international visitors.
"It's gratifying to be able to quantify our recent contributions and ensure that we continue to play a positive role in our festival home," said Ashley Capps with AC Entertainment, who heads promotion of the festival.
Back when the mega concert was just an idea, its founders Superfly and AC Entertainment, the production and marketing teams behind Bonnaroo, scoped out all of Tennessee until they found the perfect spot. They needed easy highway access and a central location, somewhere where an outdoor music festival would be welcomed and assisted by local officials.
The 700-acre farm that is the Bonnaroo Fortress was right off the highway and a mere 60 minute drive from Nashville. The site came pre-equipped with roads along with a vibe that was uniquely Tennessee. After taking one look at the farm, the Superfly team made an offer, forever cementing Bonnaroo as a cornerstone of Tennessee culture.
The founders have since immersed themselves in Tennessee culture, and work seamlessly with local officials to handle the surge of attendees.
“We learned whenever you do something that's going to impact the community, you have to tell it like it is. We've had a great relationship with the community,” said Rick Farman, who handles Spyfly’s festival operations.